ROC the Day 2025 is right around the corner. This annual community-wide event, sponsored by the United Way, is a 24-hour opportunity for people in the Greater Rochester and Finger Lake region to support local nonprofits which are doing amazing work, through online donations. This year’s campaign will take place on Tuesday, Dec. 2.
On their website, the United Way maintains a catalog of more than 500 local nonprofits which provide a wide range of services, to which you can make a donation on ROC the Day. I suspect there are already some Webster organizations on that list. But for the first time this year, an organization near and dear to my heart, and for which I volunteer regularly, is jumping into the ring and is asking for your support: the Webster Health and Education Network (WHEN).
WHEN is a youth drug prevention coalition. For 30 years now, its mission has been to promote healthy, substance-free behaviors and lifestyles in the Webster community. Chances are very good you’ve seen WHEN volunteers in blue shirts around town, at drug take-back events at the Town Hall, Above the Influence programs at Webster middle schools, and at Family Game Nights at our elementary schools.
A true community coalition, WHEN is comprised of more than 150 members representing multiple sectors of our community including business owners, faith-based organizations, youth, civic/volunteer groups, media, law enforcement, health care providers, substance use prevention professionals, and more. Their work is truly making a difference here in Webster. According to Youth Risk Behavior surveys conducted between 2017 and 2023, youth use of alcohol and marijuana has decreased by more than 50% over that period.
This year, through United Way’s ROC the Day, WHEN is asking for community support to help raise funds to support the group’s mission and continue their efforts to help our kids grow up strong and substance-free. On Tuesday Dec. 2, go to this website (or click on the QR code below) and please consider making a donation.
WHEN takes a positive approach to sharing prevention facts and strengthening protective factors which empower Webster kids to grow up strong and substance-free. From hosting parent forums to posting signs promoting healthy behaviors, and offering a website full of local resources, WHEN champions the health and well-being of all Webster youth. I hope you’ll join the fight with your donation.
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(posted 11/26/2025)
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