WhichCraft Brews is located in Baytowne Plaza on Empire Blvd.
There’s a new brewery in town and I think this one’s going to be really neat.
I had the opportunity to stop by the new WhichCraft Brews this afternoon, and even though it’s not open yet, owner John Moscato welcomed me inside to chat for a short time in the middle of the final-days-before-opening disarray.
WhichCraft is located in Baytowne Plaza, and it’s difficult to miss as you drive down the north side of the plaza. It’s right on the corner of that “street of shops” the plaza owners have tried to create, its bright white letters like a beacon calling everyone to gather for a pint.
Moscato co-owns the new brewery with three other family members. While none of them actually has owned a brewery before, Moscato also does own the 585 Rochester Beer store in Brockport.
Opening a brewpub wasn’t actually part of his original plan. They had originally wanted to open an “east-side bottle shop,” he said, but “it morphed into not what we really tried to do.”
What they wound up with is a 3-barrel brewery where you can also buy New York State wines, beers and spirits, plus to-go beers from all over the country.
There’s a lot to like about the new place. For starters, there are 55 taps behind the 27-foot bar. Five of them will feature WhichCraft’s own brews. The first round will include a Hefeweisen, a Scotch ale, two IPAs (a west coast and an east coast), and a stout. Future home brews, Moscato said, will be determined by what his customers want most.
For the other 50 taps, you can expect beers from all over the world, two wines, and a cold-brew nitro coffee. Plus, five to ten of them will be tapping brews from other local brewpubs like Stoneyard, Swiftwater and Empire Brewing. Moscato promises nine craft cocktails and a craft soda as well, plus plenty of non-alcoholic choices.
You hungry? No problem. There’s a food truck parked INSIDE the pub which will serve as the kitchen, and with seating for 160, there’s plenty of room in the rest of the place to accommodate diners and drinkers alike.
The food truck idea came from Moscato’s wife, whose full-time job takes her to New Hampshire and Vermont, where “you can’t go to a craft place without a beer truck” outside, Moscato said. “I thought, why not bring it inside? No one’s ever done it before.”
To continue with the stick-to-local theme, framed photographs by local artist Kevin Tubiolo will fill the walls, and many of them will be for sale.
WhichCraft will open its doors on Saturday July 8 at 10 a.m. Regular hours will be Sunday through Wednesday 10 a.m. to 10 p.m., Thursday 10 a.m. to 11 p.m., and Friday and Saturday from 10 a.m. to midnight.
Read more about them on their website here, and “like” their Facebook page here.
Click here to read a more complete D&C article about the new WhichCraft Brews written by Will Cleveland.
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