Own a business? Join Webster’s Holiday Parade of Lights!

18 Nov

Have you heard about this year’s reimagined Parade of Lights, happening Saturday Dec. 5?

This very popular event, always the highlight of the Village of Webster’s White Christmas, was cancelled because of COVID restrictions. But it’s back — albeit a little different.  

Normally, fire trucks, community and business floats, and marching bands, all covered in twinkling holiday lights, parade down Main St. past thousands of spectators. This year, the trucks and floats will be stationary, and spectators will drive past them, enjoying the lights and music from the safety and warmth of their own cars.  

More than 1,500 cars have already registered to drive through and enjoy the display. Now it’s time for more businesses and community agencies to jump on board. 

As an exhibitor, you’ll be assigned a spot where you can park your vehicle for the entire parade, where upwards of 2,000 cars will drive past to see your holiday lights display and business information. (At an average of four people per car, that’s 8,000 people.) Plus, every participating business can provide marketing material for a VIP goodie bag which will be safely handed out to spectator vehicles as they enter the parade route. 

This is an outstanding opportunity to reach out to thousands of new and existing customers, and remind everyone that you’re still in business. So get registered, grab some holiday lights, and plan to have some fun! 

The Village of Webster Holiday Parade of Lights is scheduled for Saturday Dec. 5 from 3 to 8 p.m. on San Jose Dr. rain or shine. Participation is free, but you’ll need to register so organizers know how many vehicles to expect. For more information and to register, email 2020websterparadeoflights@neqals.orgRegistration is required by Nov. 25. 

You can also find more information about the event at the 2020 Webster Parade of Lights Facebook page.

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