A young Village of Webster boy is making the world a better place, one returnable at a time.
Pierson Farina — not quite 11 years old — has been collecting returnable bottles and cans for a long time, often snagging them out of his neighbors’ recycle bins. At first it was just a way to get a little spending cash and maybe build up his savings. But about three months ago, he decided to double down on his efforts and start putting those nickels to better use.
He established Returns for a Reason, which he describes as “a weekly returnable drop-off and pick-up.” He first decided what organizations he wanted to support: St. Rita School, Spry Middle School, G.R.A.S.P. Animal Rescue, Lollypop Farm, Webster NY Hope and the Webster Volunteer Fire Department (WVFD). Then he made up some flyers and started distributing them to all of his neighbors.
His plan is to make a donation every time he collects $100. In the first three months since he began Returns for a Reason, he’d already reached his first $100 goal. He chose the WVFD by random as the first beneficiary; “I put my finger on (the list) and it landed on the fire department,” he said.
President Ientilucci
Last Monday, Pierson was invited to the fire station, where he was greeted by Chief Brian Smith, who accepted the donation check. He told Pierson, “That is awesome. That work is truly inspiring. You share the same commitment for the community that the fellow firefighters do, so we definitely appreciate it.”
Justin Ientilucci, president of the Firemen’s Association, was also on hand. As a thank-you, Ientilucci presented Pierson with some “swag” — t-shirts and a cap — telling him, “The world should be filled with a lot more people like you, because a lot of people wouldn’t do things like this, especially at 11 years old.”
Pierson was also rewarded with a front-row seat on a fire truck for a ride through the village. (You might have heard him sounding the horn.)
Returns for a Reason is just the most recent example of Pierson’s entrepreneurial spirit. He was only 6 or 7 years old when he started a garbage can toting and cleaning service for his neighbors, a business he’s still running.
“We’ve had discussions about money,” his mother Cathy said. “How it’s good to make money, good to save money and good to help others, too. I think he’s kind of got that mindset that people need help.”
Pierson is well on his way to raising his second $100, which he’s planning to donate to Lollypop Farm. “I’m pretty sure I’m halfway there,” he said. If you want to help out, stash your returnables in your car, and the next time you’re in the village, drive down Dunning Ave. and look for the bin with the Returnables for a Reason flyer attached to the front!
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(posted 9/10/2025)
webster on the web 
Great job Pierson!