The Village of Webster’s business scene just keeps getting better, with the opening of another new shop on East Main St.
Oh Bella Co, located at 24 East Main, is a charming shop featuring clothing items and accessories especially for young women, but really perfect for most any age.
Owner Isabella Proietti is excited to bring her store to the village, after operating an online shop for five years.
“I’ve always wanted to open a retail shop,” she said. “I like the personal connections you can make. Online for clothing is a little hard because no one can feel the material and try it on. … Although I’ve done well online, I think it would be awesome to have a space, have people come in, talk to them,” she added.
A lifelong Webster resident, Isabella is especially excited to have found what she calls “the perfect space” right on Main Street.



Isabella describes her offerings as
kind of based on my style. I love traveling. I’ve been to different boutiques in Boston and Florida. So it’s a weird mix of beach vibe with a city Boston-girl vibe. I have both of those styles so I’m going to mix them. Cute and comfortable, based on what I look for when I go to the store, with lots of different options, for all ages.
Even though the storefront has been vacant for several years, she and her very helpful family members didn’t have to do too much to fix it up. Just some painting, updating the restroom and installing the changing areas. This week she’s been working hard to get all of the clothing racks set up and her merchandise tagged and ready to go.
That will officially happen this Saturday morning June 3 when Oh Bella has its grand opening celebration — complete with ribbon cutting ceremony — beginning at 10 a.m. The rest of the day, shoppers can browse Oh Bella’s charming selection of clothing and accessories, and grab some delicious desserts and treats made by @OliviaBrynCakes while you shop. Madison Sophia Jewelry will also be on hand with a selection of her beautiful jewelry items.
Take a moment to stop in on Saturday to welcome Oh Bella to the village!
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(posted 5/31/2023)




