Updated BID website is a thing of beauty

12 Mar

The Village of Webster Business Improvement District (BID) website, the clearinghouse for village business, event and entertainment news, is new and improved.

The BID is the organization of small business owners who work together to support each other and the village business climate in general. They’re the ones who host many of the special village events you’ve come to know and love, including the Trick or Treat Trail, White Christmas in the Village, and the Wine Walks.

They BID has had a website for a long time, and while it did provide a lot of information about upcoming events and special business promotions, it really was nothing to write home about. Frankly, it was rather … blah.

But recently that changed. It has a new, fresh look, great images (including an impressive drone video) and much improved navigation tabs. All while still providing tons of information about what’s happening in the village.

According to BID member Tom Spoonhower, the improvements have been a year in the making. He wrote,

In early 2020, (BID chairperson Elena Bernardi) formed a marketing/communications committee and a more interactive website was one of the outcomes. She contracted with a local company, CMS Max, to incorporate our information into their template and through them an outside video company was hired to produce the video that greets you on the homepage.

Spoonhower himself has taken the lead in adding to and updating the site. That’s more difficult than you might imagine, given all of the challenges COVID has thrown into the mix. But right now, he adds, “The business listings are pretty up to date and as the weather breaks we hope to get out into the community to update even further.”

When you check out the new site (and you should), you’ll find some convenient tabs across the top where you can read more about the BID, see a listing of member businesses and get information about upcoming events. Scroll down and you’ll find even more links to things like music and entertainment and a BID newsletter sign-up (this is the best way to stay in the know). There’s even a place where you can find out more about volunteering for a special event.

Basically, the site is one-stop shopping for Village of Webster business and event news. Actually, it always was, but now it’s much prettier!

So check out th new BID website, bookmark it, sign up for the newsletter, follow the BID on Facebook … do it all and you’ll always be up to date.

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