Small businesses: the backbone of our village

8 Nov

I was thinking about small-town life the other day.

As a relatively new Village of Webster resident, I’m still in that early-in-a-relationship, giddy phase when it comes to the simple pleasures of village life. Great restaurants and pubs are just a short walk away. Tons of special events and live music gigs are right around the corner. Neighbors come together around fire pits on warm summer nights. The streets sparkle with holiday lights every winter.

But as I thought more about it, and about what REALLY makes small-town life different and special, I kept coming back to one thing: our small businesses.

When I look down the Village of Webster’s main streets, one word that comes to mind is “charming.” And that’s not just because of the white twinkly lights in the trees (but they definitely help). It’s because of all of the small businesses that line the sidewalks.

Inside and out, our village’s small businesses are just downright cute. The owners take great pride in making their front window displays colorful and inviting, and on pleasant days many will even set up shop on the sidewalk. Inside, the variety of clothing, books, health and beauty products, crafts, toys and gift items is outstanding. And if you have a question about anything, chances are good it’s the owner who’ll be there with a smile to answer it.

So this year I’m making a pledge to shop local this holiday season, and give back to the small businesses that make our town and village so liveable.

I’m embarrassed to admit this is a new concept for me. Like many, I’m a big Walmart/Target/Kohl’s holiday shopper. But in recent years the gifts I’ve been finding in the big-box stores have gotten kind of … predictable. I need to get more creative.

So I’m going to shop small as much as possible this year. It doesn’t hurt that Webster has so many wonderful little stores with an impressive variety of gift ideas. I figure I’ll avoid the Black Friday shoppers, go out on Small Business Saturday, and get my entire list taken care of in one day. 

I hope you’ll join me. Even if (or especially if) you just need stocking presents, step into a small shop you’ve never been in before and I guarantee you’ll find something unique and perfect.

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(posted 11/8/2022)

One Response to “Small businesses: the backbone of our village”

  1. Cindy Frank November 8, 2022 at 7:55 pm #

    Great idea!! Thanks for posting !

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