Got any shoes you don’t need?

As a runner, I’m finding that I go through running sneakers pretty quickly. To some extent (like many of you, probably), when I get a new pair, all my other ones drop one rung down the usefulness ladder, relegated to walking sneakers, then schlep-around-the-house sneakers, then gardening sneakers. But when my used sneaker collection starts number four or five pairs, that system falls apart.

So right now I have a growing pile of worn out sneakers in the corner of my closet. But they won’t be there for much longer, because at the last Webster Chamber of Commerce breakfast meeting, I met Ruby Black.

In her day job, Penfield resident Ruby Black works full time as the Director of Community and Employee Engagement at Volvo Cars Rochester. But it’s her part-time job working with Designer Shoe Warehouse and its partner organization, Souls4Souls, which reflects her real passion.

Soles4Souls is a Tennessee-based nonprofit which turns unwanted shoes and clothing into opportunities for people in need. They have four key initiatives:

• 4Relief, providing footwear and clothing to people in crisis situations, 
• 4Opportunity, helping entrepreneurs in developing countries create sustainable businesses through shoe sales, 
• 4EveryKid, delivering new shoes to children experiencing homelessness, and
• 4ThePlanet, keeping shoes and clothing out of landfills to benefit both people and the environment.

Ruby has focused her efforts on collecting and distributing footwear to those in need, spending much of her free time gathering, sorting, and bagging shoes. She’s been collecting shoes for five years now, through donation boxes placed in businesses throughout the city. Last year, her efforts hit a huge milestone of 10,000 pairs, and this year she fully expects to reach 11,000.

Here in Webster, Ruby’s donation boxes are located at

• LA Fitness, 929 Holt Rd.
• Garber Chevy , 740 Ridge Rd.
• Burn Boot Camp, 1847 Empire Blvd.
• LaLa of Webster, 38 E. Main St.

(I recently learned that Friday Brighton Hair Design Tat 80 East Main St. in the village is also collecting shoes, but I don’t know if it’s for the same program.)

So next time you’re ready to ditch that old pair of shoes, drop it by one of these locations instead. Soles4Souls will take shoes of any style, size or condition. New and gently used shoes are especially helpful for the 4Opportunity program.

Other ways you can help is to host a shoe collection box at your workplace or special event, help spread the word about Soles4Souls and its mission, and participate in Ruby’s annual fundraising run, where every $20 raised provides a new pair of sneakers to children experiencing homelessness in the U.S. (The run is held every May, but you can also send monetary donations through that link.)

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(posted 9/26/2025)

Tags: Local business, Missy Rosenberry, Village of Webster, Webster NY