As most anyone who drives or walks through the Village of Webster has noticed, Heart to Heart Bride has moved. The beautiful bridal shop with the gorgeous front-window dress displays anchored the northwest corner of the village’s four corners for 13 years, until just a few weeks ago.
But no worries. It hasn’t gone far.
The new Heart to Heart Bride shop is now open, just down the street, in the former Rochester Linoleum storefront at 1170 Ridge Rd. (at the corner of Rachel Dr.). The new space is five times larger than the village shop, with 13,000 feet of floor space. The extra space has not only given owner Sarah Ashworth a lot more room to stock and display her dresses and accessories, but has allowed her to greatly expand her inventory and offer several new amenities.
For starters, there’s a spacious and very comfortable private fitting suite, complete with a cushy couch and a personal fitting room, which can accommodate a bride and up to ten guests. For those with smaller entourages, there are eight semi-private fitting rooms, each with a full-length mirror and plenty of seating.
At the very back of the shop is the new mother-of-the bride and special occasion department, with eight additional private fitting rooms.
Probably the neatest addition, however, is the Celebration Lounge, a beautifully decorated area at the front of the shop where brides can relax with their friends and family members after their appointment to celebrate with a glass of champagne, snack on charcuterie, and snap some photos to commemorate the day she “said yes to the dress.”
One of the biggest things that hasn’t changed, however, is Heart to Heart’s focus on personal, individualized service. Sarah and her staff go to great lengths to connect with their clients well before they enter the store, communicating through email, Zoom, and phone calls to find out about the wedding and start getting an idea about what size, price point and design elements the bride is looking for. That way they’ll already have two or three suggestions awaiting the bride when she arrives for her fitting appointment.
Congratulations, Sarah, on your move. The Village of Webster will miss you and your beautiful show windows, which always brought a touch of glamor to our four corners. But your new place …? It’s just amazing.
Here are some photos so you can see for yourself:
These two racks are filled with just veils 
The accessory shelf, complete with some sparkly sneakers 
One of the semi-private fitting rooms 
The mother-of-the-bride and special occasion department 
Mother-of-the-bride department fitting rooms 
Just some of the hundreds of dresses awaiting brides 
The private fitting suite 
The Celebration Lounge 
Another look at the Celebration Lounge
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(posted 4/9/2023)
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