The Town of Webster’s newest jeweler is also one of Rochester’s oldest.
The new JF Jones Jewelers recently opened at 1170 Ridge Rd., in the Jackson Crossing plaza, next door to Heart to Heart Bride. Owner Brittany Jones is a third-generation jeweler, following in the footsteps of her father and grandfather, whose shops were well known on Rochester’s west side for decades.
JF Jones is one of the longest-running, family-owned independent jewelers in the Rochester area. Its history spans nearly a century, all the way back to 1928, when Joseph F. Jones founded the business. For ten years, JF Jones Jewelers anchored the corner of Clinton and South Goodman. In 1938, the store moved to Ridge and Dewey, where it remained a vital part of the Greece community for 35 years. Joseph’s son Len and his wife Colleen took over the business in 1976 and over the next many years, moved it to several spots along West Ridge Rd. in Greece.
But now, Joseph Jones’ granddaughter Brittany has taken the reins, and JF Jones Jewelers has finally made it to the east side.
The new JF Jones shop is a beautiful, spacious, welcoming and sparkling experience. Like any respectable jewelry store, JF Jones offers a stunning variety of fashion jewelry including birthstones, bracelets, fashion rings, necklaces, watches, earrings and more. There’s a separate area in back, which Brittany calls her “bridal suite,” complete with a coffee bar, which offers a more private area where couples can choose their engagement and wedding rings in a more relaxed and quiet setting.
Brittany is very proud of the pieces she showcases, and especially proud to show off her grandfather’s original jewelry cases, which she still uses and which have a prominent place in her new shop. But what she considers her specialty, what she thinks sets her apart from other jewelers, is the shop’s ability to offer modern custom design, 3D modeling, and repurposing family heirlooms into cherished keepsakes. (For example, a widow might take her husband’s wedding band and her own, and Brittany can reshape them into something stunning — a beautiful new ring, or perhaps a necklace.)
“Every piece of jewelry tells a story,” Brittany said.
Brittany has an all-women staff, and all of the work is done on-site. Brittany herself is a Graduate Gemologist and a certified appraiser, and prides herself on her personal service.
“We want you to be our family,” she said. “You’re not just a number to us. We’ll remember your name when you come in. We keep track of all your purchases in our computer, so we remember and we can help you find something that matches something you bought before.”
That old-school philosophy has guided the business ever since Joseph F. Jones established it in 1928: do honest repair work, offer a quality product, treat people like neighbors and create cherished memories.
JF Jones Jewelers is located at 1170 Ridge Rd., next to Heart to Heart Bride. Brittany will celebrate her grand opening on Friday, June 19 with an official ribbon cutting ceremony at 11 a.m. Everyone is invited to come by and welcome Brittany to Webster.
To find out more, check out the JF Jones website and Facebook page.
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(posted 6/5/2026)
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